Wear SPF everyday! If Frank hasn't convinced you here's 2 main reasons why I recommend to wear spf everyday. 1. Reduce the Risk of Skin Cancer Using sunscreen each day, even when it is cloudy, is one of the best ways to prevent skin cancer. Statistics show Skin Cancer is the most common Cancer in Ireland. You can lower your risk by using a minimum of SPF 30 multiple times each day. For even more protection, you can use a higher-level SPF. Make sure to apply half a teaspoon or use the two finger rule to cover face neck and chest and If you are spending prolonged time outdoors or will be in the water, you should reapply your sunscreen every two hours. 2. Prevent the Signs of Aging Repeated sun exposure with little to no protection can cause damage to your elastin, collagen and skin cells aka the building blocks of your skin. (This is why franks face looks collapsed on one side). Over time, this can lead to premature signs of aging including discoloration, wrinkles, fine lines, and a leathery appearance. Premature aging, called photoaging, is common in those who spend time in the sun without sunscreen – especially in their 20s and 30s Our @ellaandjocosmetics Plump & Protect Day Cream is a clinically tested UV Broad Spectrum SPF30. The reviews are flying in about how some women went from wearing no SPF protection at all to wearing Plump & Protect everyday and such a visible difference they have seen in their skin already. 💕💕