We are the cutting edge. ​ 110 years of avant-garde.​ We serve hair artists, committed to revolutionizing the salon experience. ​ . #WeAreLoreal #CreateTheBeautyThatMovesTheWorld We are obsessed by tech. ​ Tech in our products. ​ Tech in our salons. ​ Tech on all our platforms. ​ Tech in every fiber of our thinking.​ ​We care for all hair types, all humans because hair defines who we are. ​ We care for a more sustainable tomorrow.​ ​​​​​​​​We are the cutting edge. We are shaping the future of professional beauty.