@beate.karlsson has devoted herself to escapism, embracing a vulgar style with one core focus – looking rich. At Milan Fashion Week, the runway debut for @avavav presents a collection that plays with fashion’s fixation of status. “Like many others I’ve craved money for the past year, everywhere I turn it’s part of the discussion. As a result, I want to look rich, feel rich and I want to take it to an outrageous level. As silly as it may sound, I’ve enjoyed my fake wealth in this tough climate. I wanted to do a parody of a fashion show to go with the pathetic theme of this collection, and of fashion’s extreme superficiality, at a time when so many fake richness but risk to fall down hard”. - Designer and Creative Director Beate Karlsson Videographer @leo.casalini Video assistant @giordano.betti Music composed and produced by @missmathilda