2 Chainz will play a role in the resurgence of Krystals — a restaurant he loved growing up.⁠ ⁠ As previously reported by AfroTech, the rapper was tapped as the Head of Creative Marketing for the fast-food chain earlier this year. In the collaboration announcement, it detailed that 2 Chainz and his team would grow the restaurant by launching new platforms and partnerships, a custom co-branded Krystal restaurant, a “Luxe Line” of premium food, and NFTs.⁠ ⁠ “It’s a part of my community...I was someone that ate here, and like I said, it’s a brand, man, that’s very identifiable and with just a little bit of tweaking it’ll be what it once was," 2 Chainz shared with an outlet. Read more ➡️ Link In Bio 🔗 #AfroTech