#RamadanMubarak!!! I am so excited to welcome you to Rep 🟦, an investigative series by @ays, in partnership with @iheartradio; written by @noor and @zaron3. Original music by @mumufresh ⠀ I’ve been working with Noor for 5 years and this has been my personal north star since I joined the team: sell a series, sell a series. After Sold in America and some blunders with 3 letter agencies, we started At Your Service, our production and consulting company telling representative stories through a lens of service. AYS is our parallel system + our vehicle to tell the stories we want, through the leverage we’ve built. ⠀ We dipped our toes in interview series and fashion shows, worked with some of our favorite brands who looked to us to tell representative stories. All the while, we were practicing and collecting stories for Rep. ⠀ There’s so much to say about what it means for me to witness @noor and the Rep Team go through this journey, and I don’t say journey loosely. ⠀ This is one of the most impressive series I’ve ever listened to, and my main takeaway is this: Stories are alive, they live, they breathe. When we look for stories, sometimes we look to plug in answers to a script we’ve already written. Rep has taught me that the stories themselves can lead you, the stories themselves actively ask you questions and actively push you in new directions, ones you’re completely unfamiliar with. Following the dark tunnel of any story is soul-level-difficult, but once you’ve done it once and got to the light at the end, how could you not trust the next story to do the same for you? ⠀ This is a story about the stories we tell. ⠀ LINK IN BIO ⠀ (PS, our cover art game is unreal!!) ⠀ ⠀#repseries