The unique approach to Swedish modernism that Greta Magnusson Grossman brought with her when she moved from Stockholm proved to be incredibly popular in the United States. She opened a much-publicized shop in Beverly Hills in 1940 selling her own designs billed on her business card as “Swedish modern furniture, rugs, lamps and other home furnishings.” ⁠ ⁠ She attracted celebrity clients such as Greta Garbo, Joan Fontaine and Gracie Allen and began making connections that would lead to a number of projects both from her own shop and from Barker Brothers’ Modern Shop launched in 1947, for whom she was designing exclusive pieces and taking interior design commissions.⁠ ⁠ In 1952 the United States Department of State distributed an article about her in 75 different countries to present “a true picture...of the American way of life.”⁠ ——⁠ Discover more by #GretaMagnussonGrossman: link in bio.⁠ ⁠ #Midcentury #MidCenturyDesign #CollectibleDesign #lamp⁠ ⁠