The ‘Baptize Yourself’ campaign is our take on the wet t-shirt contest; sexy, playful, and a celebration of freedom... particularly freedom of movement, but also the freedom to be who you are and move through the world however you want, which are our core values. In contrast to the degrading and sexist connotations associated with a wet t-shirt contest, we tastefully emphasize the natural body being doused by oneself to convey empowerment through a series of zoomed in, dimly lit photos and video that leave you feeling like you want to add this ritual to your own self-care routine. **sound on** for our first Baptism 8.20 launch recap. —————— Videographer/editor : @thekidagain Baptism lead by : @myfriendpaige @alexmiller2.0