A Vike Week 🤍 little clips from the full videos on YouTube. We’re excited to share more on YouTube not just the highlights, but the journey. This was a week in January, starting the year busy with work, events, and creating. Sometimes people don’t understand the level of work that comes with being an entrepreneur because it can look effortless, fun, and “easy.” And honestly, sometimes it almost feels that way because when you’re truly doing what you love, even problems can feel like opportunities, even exciting ones. So, it doesn’t really feel like you’re “working,” because you’re not just working you’re building. Every day you’re laying bricks for something bigger. Sometimes you don’t even pause to celebrate wins because your mind is already on the next goal. Did we really just do that? Cool, what’s next? 😂 When you work for yourself, there’s no clocking out. Your brain never stops, ideas, problems, solutions, growth. So when people say your schedule is “free” or ask why you’re working on a Saturday, we get it, they don’t see what’s behind the scenes. And that’s okay. Looks can be deceiving. But success is built on discipline, structure, and showing up especially when no one is watching. Freedom doesn’t come first. The work does. What you don’t see in this video: • Meetings & calls • Hundreds of emails (business + brand deals) • Creating our next products • Late-night brainstorms This is the reality and we’re grateful for every part of it and want to share this with you in case your also in this journey, we see you❤️ #vlog #entrepreneurlife #vikehair #vikebeauty #twins