Question: What exactly is retinol and is it an ingredient in Vintner’s Daughter skincare? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Answer: Great question. Retinol, a derivative of Vitamin A, helps collagen production and hasten cellular turnover. What you might not know is that Active Botanical SerumTM has an abundance of natural Vitamin A that is readily absorbed by the skin and naturally converted to retinoic acid to help firm, brighten and plump the skin. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This provides a natural refresh that brings with it a host of renewing benefits, including more even skin tone, and all without irritation. And if you are using retinol, you can safely use it alongside Active Botanical Serum for great results. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #vintnersdaughter #activebotanicalserum #WinningestFaceOil #FewerBetter