Ever wondered why we're called Vyrao? Our name is is derived from the Latin verb vireo: I am verdant, I am vigorous, I sprout new, green growth 💚 ⁠ ⁠ It's also the inspiration behind our much-loved fragrance I Am Verdant, which uses a medley of healing plant and flower essences – formulated by Lynn Harris, one of the world's best noses – to promote transformation and illumination in its wearers. ⁠ ⁠ Its smell is fresh, uplifting and natural: "This scent makes me think of nature, like walking in the woods and ending up somewhere beautiful," says @brxnder, the face of I Am Verdant in our newest campaign.⁠ ⁠ Photographer: @felicityingram @maworldgroup⁠ Stylist: @hannahelwellstylist⁠ Styling Assistant: @ewm_stylist⁠ Set Designer: @olivia.giles.set.design⁠ Hair Stylist: @annacofone⁠ Hair Assistant: @adam.embleton⁠ Hair Assistant: @hairby.maiko⁠ Makeup Artist: @kristinaralphandrews⁠ Makeup Assistant: @tmeasto⁠ Manicurist: @the.fingersofgod⁠ Production: @360_pm @azramoraca @ann.nnaf⁠ 1st Assistant: Owain Fairbridge⁠ 2nd Assistant: Liberty Mann⁠ Casting: @emmamatell⁠ Post Production: @purple_martin_studio⁠ Retouching: @dtouchldn⁠ Model: @brxnder⁠ Creative Direction: @jaimeperlman @olenaslyesarenko @llichtblau⁠ ⁠ #iamvyrao #iamverdant #wellbeingfragrance #fragrancewithfeeling #transformation #illumination