For a brief, strange moment in the 1960s, dresses became posters. ⁠ ⁠ 👁 On AIGA Eye on Design this week → The short-lived fad for paper dresses took the US by storm for two years only, with everything from big brands to politicians designing their own disposable frocks. With designs featuring portraits of Bob Dylan to Nixon campaign logos to advertisements for the Yellow Pages, the paper dress became a potent communication tool, or even “a walking billboard.” ⁠ ⁠ In her latest story, journalist Ritupriya Basu (@ritupriyabasu) charts the rise and fall of this bizarre and (very) tearable garment, exploring the unique way that fashion and classic graphic design momentarily, spectacularly, collided >>⁠ ⁠ (All images courtesy of @atoposcvc) ⁠ .⁠ .⁠ .⁠ ⁠ #aigaeyeondesign #aigadesign #fashionhistory #designhistory #design #poster #fashion #paperdress #graphicdesign