Over 100 creators journeyed to 2030 for the Prime Video experience introducing the new series The Peripheral. Upon entry at Chelsea Factory the guests were fully immersed in Clanton, the fictional town in the series. The historical Chelsea Factory transformed into two worlds, Jimmy's Bar and the elusive airstream immersing them into the series. ⁠ ⁠ To incentivize content creation and social activity inside the event, there was a gamified component that rewarded attendees who choose to participate. Clues included notes from "Aelita", a character in the show, with keys phrases like " Verify Your ID" by taking a photo on the motorcycles and taking photos near the arcade / dart section of Jimmy's Bar in "Prove You're Game". The game encouraged them to find easter eggs from the show like a bio-tech stamp from an elusive performer near the airstream in "Link Up" and to search for the "Anomaly" in the space (a floating coffee cup). Upon completing each task they were provided a sticker proving they were worthy of a prize and "Aelita's" approval. Upon completion of the game guests received a Sonos Roam for their participation. ⁠ ⁠ Creators fully enjoyed the pop-up Jimmy's Bar with bites and themed cocktails while playing pool & darts and listening to Mei Kwok (@iamamayzing) spin beats 🏍️. ⁠#ThePeripheral ⁠ Production + Design: Cat/Alina Productions - @catalina_productions ⁠ Fabrication: Unmatched - @unmatchedlighting ⁠ Venue: Chelsea Factory NYC - @chelseafactory.nyc ⁠ Lighting: Live Production Labs - @liveproductionlabs ⁠ Photos: Luis Ruiz - @larufoto ⁠ Catering: Mary Guiliani - @mgcevents ⁠ Photo Sharing: @popsociallife ⁠ Permits and Venue Scout: @swpnyc