SHISEIDO'S UBB STORY Everyone, from all walks of life, has some UBB (Unconscious Beauty Bias) story. What does UBB mean to you, and what does UBB mean to us at SHISEIDO? We delve into the human stories behind the biases and talk about how people have navigated difficult situations. #1 "I stopped expressing my true self once I realized that I might be a member of the LGBTQ community." #UnconsciousBeautyBias #ShiseidoSBAS #SEESAYDO