Building an entire identity around a squeeze bottle 🫒⁠ ⁠ 👁 On AIGA Eye on Design this week → Like Go-Gurt before it, the playful ethos of olive oil brand @getgraza, which launched earlier this year, is defined by its equally carefree form factor. While Go-Gurt’s squeezable plastic sleeve made yogurt more appealing to children, Graza’s squeezable bottle makes inherently appealing high-quality olive oil less precious to everyone. ⁠ ⁠ Restaurant kitchens put olive oil in squeeze bottles, and now you can cook this way, too. In her latest column, journalist Rachel de Valle (@ardvee) considers how food products like Graza, which capitalize on the restaurant world, have made “cooking into a kind of cosplay.” ⁠ ⁠ Read the whole story at the link in bio >>⁠ .⁠ .⁠ .⁠ ⁠ #aigaeyeondesign #aigadesign #branding #identitydesign #design #illustration #illustrator #food #packaging #graphicdesign