As Fashion Month kicks off, we’re taking a look back in the archives. 👀 Did you know @armanibeauty’s best-selling Lip Maestro was invented backstage at Giorgio Armani's 2011 Paris Fashion Week show? The line that year was high-tech and glossy, and Giorgio Armani International makeup artist Linda Cantello was tasked to create a lip to match. By mixing purple pigments with a transparent gel foundation, she made something so unique that the formula was brought to the brand's labs to refine, and a year later the Lip Maestro was launched! 💄