ESTÉE LAUDER COMPANIES BREAST CANCER AWARENESS CAMPAIGN AMBASSADOR. It is a huge honour to announce that I am one of The @esteelaudercompanies Breast Cancer Campaign's UK&Ireland Ambassadors. . As their Ambassador, my number one calling is to amplify the voice of South Asians when it comes to Breast Cancer and to help break down the stigmas and taboos in our community around breast cancer and self-checking. . Latest research, commissioned by ELC UK&I, shows that 8 out of 10 women are still not routinely checking their breasts. One third of those women do not check themselves at all. . Within the South Asian community, barriers to self-checking include cultural pressure, a lack of education, language barriers and under representation. . Together we can fix this, together we can be the voice that changes the landscape, together we can bring home the message that there is no shame is self-checking, no shame in touching a breast, no shame in the words 'You Have Cancer' if they ever land at your door. . I’m deeply grateful for this opportunity, grateful for the exposure it brings to the needs of my community, grateful to be one tiny cog in this powerful operation that puts Breast Cancer Awareness at its core, regardless of the time of the year. #TimetoEndBreastCancer . Huge Love and check those Breasts!! . #ad #Timetoendbreastcancer @esteelaudercompanies