Doing nothing is NOT an option. Our new Lionfish Collection is part of our Project SustainabilityTM, our initiative to make at least 30% of our products from earth conscious-materials. ⁠ ⁠ This collection is the first-to-market line of sneakers using Lionfish leather (check out those colorful heel tabs!), supporting the multi-pronged effort to save coral reefs and their ecosystems from the decimation caused by this invasive species. Each pair of our John Lionfish sneakers protects up to 70,000 native reef fish. Check out the full collection and campaign via the link in our bio. ⁠ Campaign credits: @perrycurties - Director @lionfishpatrolapp @lionfish_zookeeper @captaintonyyoung @klconchhouse_events #P448 #MadeInItaly