kreenadhiman
Oct 3
117
1.3K
12.8%
TAKE MY BREATHE AWAY.
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On a summers day in August I spent the entire day surrounded by superwomen, every single one of us coming together to create a campaign that would absolutely blow our minds.
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Never before had I found the confidence to shoot with scars on show, never before had I allowed my boobs to be captured in this way and never before had I felt so loved, so held, so inspired.
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This is the 4th year that @loungeunderwear have run their BCAM campaign and this time its bigger than ever before. A whole host of new faces, 6 amazing charities and 4 beautiful underwear sets, each sold for £10 with £5 going to charity.
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Thank you to @loungeunderwear for including me. Thank you for working with me to ensure we showed a 'covered up' perspective as well as a nude to allow the many many subsets of my community to find resonance. Thank you for it all.
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What a personal achievement, what a collective group of heroes.
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Over the past 3 years Lounge have raised over £260k for Breast Cancer charities.
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This year there are 65,000 sets on sale, each for £10, with 50% of proceeds donated to @coppafeelpeople @trekstock @blackwomenrisinguk @make2ndscount @breastcancernow @futuredreamscharity .
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The super soft pink bra with brief is my fave, totally comfortable and practical for us busy Mamas, with a lovely brief to ease me out of those bridget jones bad boys. #IYKYK . 🤣 .
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Head to stories for a self check reminder videos.
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Much love to all the beautiful women I had the honour of working with. So blessed.
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@nicknacklou @carlymoosah @chloedixon.london @baldbooblessandbeautiful @miriamfearon @leanneperoofficial @angeyyb @realhouseofhannah @georgieeswallow @portoandbello @chrissiescorner @ohmygoshitsjackie @the_boob_battle @toyemary
kreenadhiman
Oct 3
117
1.3K
12.8%
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