There is no experience like bar experience. New content produced by C41 and directed by Van Khokhlov for Heineken. Our talent visualizes, with a fresh and witty touch, the different aspects of working as a barman, waiter, or bar staff, to invite GenZ back to the bars again. A realistic journey through the energetic and entertaining hospitality industry, one of the longest-suffering sectors since the beginning of the pandemic.⁣ ⁣ HEINEKEN⁣ Marketing Director: Els Dijkhuizen @elsdijkhuizen⁣ Marketing Manager: Otto Esser⁣ Senior Brand Manager: Lisa Van Der Heijden @lisa_vander_heijden⁣ Brand Manager: Robert Polet @robertpolet⁣ Senior Advisor Brand PR & Media: Roos Zegers @rooszegers⁣ Director Out of Home: Marc Josephus Jitta & Pieter Vissers⁣ Trade Marketeer: Zico Lecluse⁣ Online B2B Marketeer: Pien Frommink⁣ Digital Specialist: Evie Janssen⁣ Global Communications Manager: Brogan Simpson⁣ Global PR Lead: Jonathan O’Lone⁣ ⁣ PUBLICIS ITALY/LE PUB⁣ Global Chief Creative Officer Publicis WW: Bruno Bertelli @bertelli.bruno⁣ Chief Creative Officer: Cristiana Boccassini⁣ Chief Creative Officer: Mihnea Gheorghiu @mrsbrebenel⁣ Global Creative Director: Eoin Sherry @owenelchowen⁣ Global Creative Director: Guy Lewis⁣ Art Director: Giulia Trimarchi @giulia_trim⁣ Copywriter: Gian Marco Panichelli @jean_babba⁣ Strategy Director: Monica Radulescu @monicacevafi⁣ Senior Strategic Planner: Alex Moore @alemoore1⁣ Senior Experience Strategist: Antonio Jorgaqi⁣ Chief Creation Officer: Francesca Zazzera⁣ Head TV Production Heineken Global: Mariella Maiorano⁣ TV Producer: Sabrina Sanfratello⁣ Head of Digital Production: Vittorio Cafiero @victorvictorius⁣ Head of Creative Technology: Mauro Mazzei⁣ Le Pub Ams GM: Eleni Charakleia⁣ Business Director: Elianne Vermeulen⁣ Senior Global Account Manager: Alice Galline⁣ Head of PR and Communications: Lizzie Dewhurst⁣ Global Senior PR & Communications Manager: Julie Foulet⁣ BOOMERANG (Part of Publicis Groupe)⁣ Project Manager: Mike Van Brummen @mikevanbrummen⁣ Head of Copy: Geert Oosterwijk @proosterwijk