Perhaps one of the most conscious philosophies we follows is our “virgin to vintage" concept, which encourages you to wear unwashed jeans. By opting for an unwashed pair of virgin jeans, not only do you reduce the environmental impact caused during the production of the jeans, but you are also able to see first-hand how the denim transforms from unwashed into love-worn pieces. By gradually wear them in, you are slowly creating your own one-of-a-kind wear pattern that's fully unique to you and tells your own story.⁠ 💙✂️⁠ ⁠ Our DENHAM library consists of many original pieces, worn by friends, colleagues and customers. These jeans serve as a source of inspiration for future designs and washes.⁠ ⁠ Pictures from the book ‘A decade of DENHAM’.⁠