And the fresh water used in agriculture 👀 I’ll stop making this argument when people stop taking it in bad faith. The beauty industry absolutely greenwashes. The sales pitch that if you buy something you’re helping the environment absolutely exists. And if you’ve ever read an interview by me I cringe when people ask ‘how is Dieux sustainable?’ The irony of petrolatum is it’s demonized in marketing TO SELL YOU MORE STUFF. Yes it’s a byproduct of the fossil fuel industry. But when your plant alternatives use the main thing, fossil fuels, to be grown, refined processed and shipped all over the world to then be shipped for final production... are you really so sure petrolatum is worse? Again, no one is saying petrolatum is great for the environment, what I’m saying is no one has shown it’s worse (and at trade shows many suppliers confirmed my suspicions on how plants are hugely taxing and use so many fossil fuels). Consumption in many industries (tech, fashion, cpg, wellness) isn’t good for the environment. What all brands should be doing is looking critically at packaging and formulas and life cycle analyses— and from there try to reduce harm and look for innovation in service of that goal. If we all did that, emissions and waste would go down and that’s a good thing. If you don’t like beauty and don’t want to use beauty then not buying anything is also an option. I hope you’re equally loud on politics and not just yelling at people who use beauty. Every industry needs to get their sh*t together. This is also why I vote for politicians that care about the environment. Furious that the inflation reduction act makes concessions for fossil fuel industry BUT there are great bits on agriculture. I’m excited to see where that goes because in the future maybe plants will be better than petrolatum... till then... please stop with the bad faith arguments. #skincare #beauty #petrolatum #vaseline