BLOSSOM is the next of our projects selected by the City of West Hollywood (@wehocity) in round 2 of the Sunset Boulevard Arts & Advertising Program. BLOSSOM combines an iconic magenta sign and a playful pocket park to bring a moment of joy to the intersection of San Vicente & Sunset Blvd. Bouwman Zago’s eye-catching sign is stack of objects which appear to have undergone some physical transformation: the pole tied in a knot, the sign box wracked, and the base splayed open. Artist Maurice Harris collaborated with the architects on a fantastical garden filled with lush bougainvillea, birds of paradise (real and super-sized), and playful references to the sign pole. The project also incorporates 2 EV parking spaces to the site linked to the City’s ongoing “Charge Up West Hollywood” program. Thank you to the project team: Bouwman Zago Architecture @ofmarginalinterest, Maurice Harris @bloomandplume, Diana Nawi @nawinawinawi, Kilograph @kilographstudio, and the Ghacham Family #OBMarts #OOH #outdooradvertising #outofhome #oohadvertising #oohmedia #outofhomeadvertising #outofhomemedia #sunsetstrip #weho #weloveweho #wehocity