Hand on heart this is the first time I’ve gone blonde and my hair has stayed SOFT. Every time I’ve tried doing it my hair would go brittle and fall off the ends, so I’d have to dye it brown to save it. This is the reason I’m going blonde and back to brown every 2 years! 😂 Other hairdressers would tell me “hairdressers aren’t magicians” and that “this always happens with bleached hair”. I actually believed that until Katy started doing my hair. I asked Katy @nicheorwell how she gets me blonde without the damage and she explained that good quality product is of the utmost importance. You could use products like olaplex all day long to protect the hair from bleach but if you use cheap peroxide it won’t help in the long run. Most hairdressers order whatever is on offer so as to maximise profits however Katy always ensures the best quality peroxide is used, even if it means her paying out more. For this reason she doesn’t need to use products like olaplex (or other similar bond builders with a different name) She has people travelling from Wales, even Cyprus to get their hair done with her and I’m not surprised. I can now finally grow my hair long AND have blonde hair. Yay! Love you Katy💓