When we built Lost Culture Running Club, it wasn’t about chasing trends or attracting customers. It was about creating something real, a community with intention. A space in Leeds where diversity, culture, and movement could come together, and where people could see themselves reflected in the sport. What started as a run soon evolved into a lifestyle. We’ve watched people come and go, but those who’ve stayed have shown discipline, belief, and a commitment that reaches far beyond the miles. This isn’t just about performance; it’s about who you become through it. This is more than a run club this is purpose in motion.