Looks can be deceptive: singer-songwriter #TysonYoshi @tysonyoshi speaks to Tatler Hong Kong about fame and fighting to be understood. “Fame is quite annoying, if I’m being honest,” he says, incognito thanks to a baseball cap hiding his distinctive mane, which, in mid-July, is bleach- blond—a more subdued shade than his usual silver, pink or purple crop. “I try to maintain my normal life: I still take the MTR and bus. I’ll never let fame get to my head because I know it might be gone one day,” he says. Yoshi’s fame would appear to be more than just a flash in the pan. His songs have amassed more than 46 million views on YouTube; he has 247,000 monthly listeners on Spotify, with streams from more than 100 countries; and he has toured internationally, a feat for any Hong Kong musician, let alone an independent hip-hop artist from the city. Yoshi, whose real name is Ben Cheng Tsun-yin (and whose stage name is derived from the Japanese fast food chain, Yoshinoya, and Tyson from the initials of his Chinese name), is refreshingly down-to-earth despite being one of the city’s best-known artists. That said, between wall-to-wall rehearsals, commercial commitments and an army of handlers, Yoshi is a tricky man to pin down. Visit our website to find out more. Photographer @johngregoryphotos Fashion Director @cherrymuii Hair Stylist @jimtsehair Makeup Artist @carmencmakep_cc, @zueymakeup Set designer @yukchiloo Styling Assistants @summmerli @nicholas.shu Photography Assistants Bill Wong and Singman Set assistant Tsang Suet Laam Interview @tarasobti