Some seem to think that a “hydrojelly”mask is general term for a soft, powder-based peel off mask. It is not. Hydrojelly® is unique product developed and sold by esthemax® and is a registered trademark owned by esthemax®. So it’s not Hydrojelly® unless it’s from esthemax®. Please do not further spread confusion or misinformation by using the term “hydrojelly” to refer to other brands’ peel off masks. Don’t get us wrong, there are plenty of other peel off masks, but only esthemax® makes Hydrojelly®. Using our registered trademark Hydrojelly® to tag or identify products that are not ours is trademark infringement and causes serious market confusion. To avoid all these issues, we ask that do not use the “hydrojelly” hashtag and/or descriptions if the product is not Hydrojelly® mask by esthemax®. It’s not Hydrojelly® unless it’s esthemax®.