Thebe Magugu SS23 "Discard Theory". Subverting ideas from Thorstein Veblen's 1899 essay "The Theory of the Leisure Class", the collection experiments with the idea of a 'trickle-up fashion theory', instead of the trickle-down version discussed by Veblen, which argues that fashion starts with the bourgeoisie and makes its way down the classes, eventually ending up in places such as Dunusa*. _______________ Photography Aart Verrips @aart.verrips Agency @agentemmarepresents Styling + Set Design Chloe Andrea Welgemoed @chloeandreawelgemoed Makeup Annice Roux @annicemakeup Hair Brandon Swanepoel @zwannepoel @cellardoorhair Production Lampost @lampost.production Model Macs @macs_kmcd Agency @bossmodelsjhb Photo assistant Zwele Buthelezi @izwele Hair Assistant Tienie @tee_does_my_hair @cellardoorhair Shoes @thebemagugu x @cuoioditoscana Hats @thebemagugu x @therealcrystalbirch