Using an ethical retouching approach means fitting the clothing, not changing a model’s body to “look better.” We want to encourage our industry to question *why* we make the changes we make in post production: is about about making the clothing and image look good or is it about removing cellulite, natural body hair, and reshaping someone’s body because you think it *should* look a different way? What harmful body and beauty standards are we perpetuating that way? Let’s think about the decisions we’re making in our creative work and how they affect how we view ourselves and others. #letskinbeskin #ethicalretouching