While signing to a record label would seem a natural path for any rising artist, #TysonYoshi @tysonyoshi has chosen to remain independent, another facet of his refusal to conform to the ideals and expectations of others. The risk paid off. In 2019, he formed Just Kidding HK, an independent creative production and entertainment company to release his own work, out of a desire for full creative autonomy over and ownership of his music. “I don’t need to suck up to anyone. I prefer to have the power in my own hands because when I’m forced to do something I don’t want to do, I can’t breathe,” he says. Yoshi has been forging his own path ever since, with multiple shows in Taiwan, Hong Kong and the UK. His UK tour Hi, I’m Back spanned London, Manchester and Birmingham earlier this year and brought his music to a wider fanbase, and his collaborations with Valentino Beauty, Prada, Gucci and Nars have cemented his star status with luxury brands all over the world. Visit our website to find out more. Photographer @johngregoryphotos Fashion Director @cherrymuii Hair Stylist @jimtsehair Makeup Artist @carmencmakep_cc, @zueymakeup Set designer @yukchiloo @ofstudio.hk Styling Assistants @summmerli @nicholas.shu Photography Assistants Bill Wong and Singman Set assistant @Laam.tsl