It’s nearly impossible to walk the streets of Amsterdam and not see urban art from the prolific street artist @laser314. Best known for his distinctive graffiti lettering and works of visual poetry that touch many subjects, we worked with Laser 3.14 several times. First in 2013 as our House Guest Artist, then later in 2015 with Hong Kong department store @lanecrawford. We reconnected with Laser 3.14 once more during the outbreak of COVID-19 in 2020 for our Amsterdam Forever campaign. Laser 3.14 became a dear friend of the brand over these past 15 years. ⁠ ⁠ Pictures from the archive.