MAISON BOUCHERON PRESENTS ITS NEW CAMPAIGN: ICONS. ⁣ Above genders. Both feminine and masculine. Genuine and radical. Innovative and inspiring. The Icons campaign is a reflection of a Maison that, since it was established in 1858, has stretched the limits of High Jewelry by offering pieces to wear, released from the safe. Pieces to be felt by the skin and the mind. Those we choose to be empowered with, to show our true selves, to stand out. Between style and innovation, heritage and avant-garde, discover Icons as Boucheron goes XXL.⁣ #BoucheronIcons