Real life proof you should constantly be re-thinking your target market 👟@newbalance 👟 1st slide: New Balance’s 2019 990v5 campaign. Launched in 1982 the shoe has now undergone 5 iterations. 2nd, 3rd, 4th slide: New Balance’s collaboration with designer Aim Leon Dore. Female customers took note. 5th slide: New Balance’s collaboration with Staud 6th slide: Miu Miu collaborates with New Balance 7th slide: Steve Jobs presents a new prototype wearing New Balance *Worn by supermodels in London and dads in Ohio.