Why is the beauty and fashion industry not advocating for women above 50, for simply aging? Why is there a need to shun away wrinkles and laugh lines by retouching? We can serve more than just trying to be young. It’s a beautiful palette that adds story and relatability for all women. Shot by @sophiekietzmann for @jointhepostco Makeup by @lbcharlesbeauty Produced and Art Direction by Maia Harms Retouching and Art Direction by @lizemooney Talent @beingsilver with @wespeakmodels