MSGM and Massimo Giorgetti are dressing Milanese tradition. The typical Milanese Christmas dessert “panettone” has been an emblem of the history of the city since the 15th century, and since 1936 that of a family who have made over the years their shop one of the most fashionable places to meet up in Milan. The two worlds, fashion and patisserie, have come together once more to create a mix of images and flavours for Christmas 2022. The panettone is available at the Cucchi shop and at pasticceriacucchi.it, while the capsule collection will be sold exclusively at the MSGM flagship stores in Milan, London and online at shop-msgm.com #MSGMxCUCCHI #CUCCHIamo @PASTICCERIA_CUCCHI @MASSIMOGIORGETTI