Pssst... The submission period is open for the fifth annual Outdoor Retailer Innovation Awards. Shout out to one of our winners last year, @smithoptics for their I/O MAG imprint 3D goggles. Based on a precision scan that maps the unique terrain of your face, they use cutting-edge technology to create goggles with an ultra-custom fit. Pretty incredible, right? Don't wait to join them in the ranks—review the submission process and enter your product with the link in bio. It's time to celebrate your design and innovations! 🎉