Invitation Etiquette: In 2022 Fashion Week invites range from digital reels designed to satisfy the Instagram algorithm, traditional calligraphy sent via post or a thoughtfully cryptic sign post courtesy of Demna. 1st slide: Loewe posts to Instagram to announce their SS23 🥛 2nd slide: Miu Miu collaborates with artist Shuang Li (@shuangbot) to set a digital tone 📡 3rd slide: Balenciaga sends out 90s-esque flip wallets featuring details on fake credit cards and gym memberships 💳 4th slide: Gucci attempts to explain the illusion behind their #twinsburg show 👯‍♀️ 5th + 6th slide: Valentino and Jacquemus open their doors to the Parisian public via a flagship glow-up 🍿 In summary: Invites matter.