When you are creating something where you are personally invested and where your personal preferences are constantly questioned and evaluated it can have a certain impact on your confidence and it creates a self-doubt which is sometimes heavy to balance. I think a big key to success in almost everything is trusting the process. Trust the process of development, of yourself and of the people you work with. If you are impatient and have a lack of active attentiveness like me - this is definitely challenging. This is also why it makes me even more proud when your efforts are recognized. This year we are a finalist in the @andamfashionaward and with a jury beyond my wildest dreams I find it hard to express just exactly how much this means to me. At the same time I wanted to thank everyone who did trust the process - everyone who shared a picture, send me a DM, stopped me on the street or just told your friends about ‘this brand you found’. Thank you so much for the support and please know that everything I do is also for you! And remember: You can do it too! 🥹