why coaching *after* your fat loss phase is potentially more important than during 🤓 a solid 20kg off for @marcmcdaid over the course of 6 months, and most importantly the last 4 weeks we have increased calories by 700 daily, reduced cardio, and gained absolutely no weight. In fact, he's probably gotten leaner as his training performance has continued to improve 🤝 this is the perfect reverse diet, unfolding in front of our very eyes. Marc will now be able to maintain this composition for a long time, whilst progressing training and enjoying an increasing amount of food each week. Textbook shit 📚