“I love how JoiFULL Volumizing Shampoo cleanses the hair, lathers beautifully, smells amazing, and sets the foundation for a gorgeous blowout. I can actually use JoiFULL Volumizing Conditioner from roots to ends and it never feels heavy.” - Joico Artistic Educator & Content Creator, Mai Hernandez, @maimaihair #JoicoPartner 💚 ✨Featuring✨ ♡ JoiFull Volumizing Shampoo and Conditioner #joifullhair ♡ JoiFull Volumizing Styler #joifullhair ♡ Heat Hero Glossing Thermal Protector #heathero ♡ Rise Up Powder Spray #joicoriseup ♡ Power Spray Fast-Dry Finishing Spray 8+ Hold