Hinoki has been a long time coming. I wanted this scent to feel like a deep exhale — the kind you take when you finally slow down enough to hear yourself again. A grounding ritual rooted in quiet strength and resilience. We shot this at Amangiri, a place that embodies stillness, intention, and calm. I’m so grateful to be able to bring ideas like this to life with @beingfrenshe. Creating in spaces that align so deeply with the feeling of a scent makes the ritual even more meaningful. Hinoki is about resilience you can feel, head to toe. A daily ritual to support stronger hair, a stronger sense of self, and moments of calm in the middle of it all 🌿 Out now exclusively at Target