r29style
Jan 5
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For the girls that went to the mall *just* to stop at Claire's for a new mood ring... mood jewelry is back, baby!
Thanks to brands like Studs, Rhyden, and Astrid & Miyu, mood-reflecting jewelry has crept back into the accessories trend circuit some 15 years later, in part due to the resurgence of our never-ending affinity for nostalgia and playful kitsch.
"The '90s and early 00s were all about personalization and self-expression," says Claire's chief marketing officer, Kristin Patrick. "During those decades, style trends were really being defined by cultural movements, and I think we're really leaning into that again today. It's that experimental and fluid approach that we see people exploring and seeking as part of their every day." This revived accessories trend is a prime example: "Mood jewelry, in particular, offers an easy way to show a piece of who you are in your everyday accessories and is also great for mixing and matching, giving you the ability to customize a look that feels most you."
At the š in bio, read more about the return of this *very* Y2K trend and check out some gorgeous options updated for the 2020's.
āļø @theshelbyying š· Courtesy of Madewell #R29Article
r29style
Jan 5
359
0.3%
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