On the stage of the 2025 Melon Music Awards, @jennierubyjane wore fashion as language. Custom looks by Seoul-based brand @leje.official unfolded as a visual narrative of identity, memory, and Korean heritage. The performance opened with a sweeping 15-meter veil inscribed with verses from Cheonggu Yeongeon, one of the earliest known collections of Korean song lyrics written in Hangeul. The veil marked a confrontation with origin, introducing Seoul not as a backdrop, but as the foundation of self. In the next stage, sheer silk became the central material. A silk robe gown with structured shoulders referenced the composed posture of the Pensive Bodhisattva, expressing quiet strength and restrained sensuality. For the awards ceremony, Jennie appeared in a white mini dress featuring a central cut-out inspired by the balanced proportions of Bulguksa’s three-story stone pagoda, a study in geometry, restraint, and form. The narrative concluded with a jacket engraved with over 2,000 repetitions of the name “Jennie,” crafted over more than 200 hours. • • • • #jennie #mma #mma2025 #fashion