Why is there an urgency to shun away wrinkles and laugh lines in the beauty and fashion industry by retouching them out? The market should benefit everyone, especially women that naturally are over the age of 50. Our industry could gain by leaving in those natural aged lines. Isn't it about time we rewrite the rules to what defines beauty? Shot by @sophiekietzmann for @jointhepostco Makeup by @lbcharlesbeauty Produced and Art Direction by Maia Harms Retouching and Art Direction by @lizemooney Talent @danusiawrites_ with @wespeakmodels