📢 Breaking News! We are proud to announce that SNOO has been granted De Novo Approval by the FDA and is now classified as a medical device. SNOO is the FIRST and ONLY device authorized by the FDA for its ability to keep sleeping babies safely on their backs. Why is this so crucial? ✅ Back-sleeping is the number one safe-sleep recommendation by all public health authorities in the US, including the AAP and CDC ✅ Placing babies to sleep on the back is “the single most effective action that parents and caregivers can take to lower a baby’s risk of SIDS” according to the NIH ✅ This landmark FDA decision will support more parents and caregivers in following safe-sleep guidelines, keeping the smallest and most vulnerable humans safely sleeping on their backs! ✅ You can already get a free SNOO rental from your employer, and we hope that this important FDA milestone makes SNOO even more accessible to all families by getting more companies onboard as well as insurance providers. (Want to find out how to get SNOO as an employee benefit? Email [email protected])