Self-Care starts with Scalp Rituals! Alterna is on a mission to elevate everyday self-care moments into a transformative experience that transcends haircare. Today, we increasingly prefer to wash our hair less often, relying on substitutes such as dry shampoos. As a result, there’s a renewed need for scalp moisturizers and cleansers that reduce dryness and remove buildup. That's where our new Renewing Scalp Care collection comes in. 💝 Give your scalp some TLC and shop the collection today @ultabeauty! #alterna #alternahaircare #scalp #scalpcare #healthyhair #hairproducts #scalpproducts #healthyhaircare #scalpscrub #scalptreatment #leaveontreatment #hair #haircare #vegan #veganhaircare