A glimpse behind the curtain at our last @ilesformula_hair branding film shoot in NY with me. We did a vast casting choosing ALL hair types and ALL ages. I absolutely loved the campaign directed by Pavel Salek whom I did numerous hair campaigns with over the years, before I became a brand founder. It was really fun to do my own campaign. To see the finished version hit link in bio https://vimeo.com/manage/videos/388277703 #brandfilm #celebrityhairstylist #ilesformulahair #maximumperformance