Watch this – our switch to sustainable acetate! We’re on a mission to accelerate the transition to sustainability in the eyewear industry. Joining forces with material specialist Eastman, we have switched our existing and new collections to Acetate Renew – making us the first to complete a full pivot like this. Acetate Renew is a premium quality sustainable material identical in look and feel to traditional acetate yet reduces greenhouse gases by up to a third by replacing fossil resources with recycled content from hard-to-recycle plastics. This short co-produced film gives insight into the revolutionary molecular recycling by Eastman and a close-up view of the specialised manufacturing techniques at the MYKITA HAUS. Get deeper into the topic via the link in bio Big thanks to the MYKITA Team as well as our wonderful film crew: Model @sadiqdesh Voice Over Artist @nightalberlin Director @harungu Production Company @stinkberlin Director of Photography @leander.ott HMU @gabriellemiaou CGI @primer.vfx Composers @nextofdin Sound Design @nikolauskuczewski #mykita #mykitaacetaterenew #acetaterenew #molecularrecycling #circulardesign #circulartechnology #circularfuture #circularity #cradletocradle #sustainabledesign #sustainablefashion #sustainableglasses #eyeweardesign #handcrafthightech