Imagine a pathway that vitiligo patient takes through different phases of the disease: from an innocuous white spot through a dreadful diagnosis to a months-long treatment. There are many lines, stations and stop-offs along the way, yet none of them displaying road posts or warning signs. Scary, right? To help patients navigate this Terra Incognita, we have designed a Vitiligo Patient Journey Map. It is not meant to be a precise navigational tool. But it should be good enough to guide patients through the maze of vitiligo care, with some degree of confidence and estimated travel time, — and a sense of humour!