Haekels is a British beauty brand that describes itself as an “amplifier of the natural world”. They are driven by trying to solve our waste problem through innovative solutions that champion circularity at its core. I’ve not seen many brands that are so transparent and committed, it’s really commendable in a market that is saturated with single use plastic and unethical/unsustainable practices. There’s a hope for us yet. Not an ad, just a fan. All products by @haeckels, wearing @otti.world, biodegradable active wear 🌱 #haekels #ottiworld #reels #circulardesign #circulareconomy #consciousconsumerism #consciousbeauty #mycellium #vivomer #microbiome #margate #oceanconservation