ashworthchris
Aug 5
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New Project: Nike Air Adjust Force Promo Posters, @AMBUSH_official x @NIKE NITE SPORT x @yoon_ambush x SWISS GRIT
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Backstory from Yoon - the sneaker designer - ‘Originally released in 1996, the #AirAdjustForce became a cult favourite basketball sneaker, beloved for its customizable options. For contemporary times, we recontextualized the shoe as a symbol of subcultural collectivism and elevated the performance footwear to expanded realms of night sport culture, both for on-and-off-court expression.’
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Poster 1 was predominantly created with Tippex/White-Out/Liquid Paper. It took me 9 bottle’s and 14 type lasers to get the one that worked. The type for Poster 2 was made with Sellotape - layering and deconstructing the main type that I originally set on screen and laser printed. All the secondary type was created on individual sheets, scanned in as separate elements and built on my Surface Studio. Again, many thanks to Danny Demers for his creative collaboration.
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#swissgrit #nike #justdoit
ashworthchris
Aug 5
1.6K
1.51%
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